It is said that there is nothing new under the sun. Every storyline has been written. Every idea has been developed. All that remains in rearranging old ideas into new.
Well that's depressing.
Or is it? What if that means that to be creative you don't have to do something entirely new that has never been done before. It just means that you have to introduce something old to something new.
When I ran Phoenix Games, we did a series of movie showings. We would buy out the entire theater of 286 seats on opening night then resell those tickets to creative a private showing of movies like X-Men 2, Matrix Reloaded, and Return of the King. It was an awesome time, and a very unique experience for everyone involved.
It was also not my idea. A DJ named Todd Mayhew did it first, and I took over the idea from him when I started running my store. Flash forward to the present. I am working with a local cinema to get some excitement going for their establishment. I bring back the idea of special movie showings for opening nights of some geekier movies, working with local businesses to promote the special showings and adding to the geek cachet.
As I approached the local businesses, they were generally positive about the project, but found the idea entirely unfamiliar and new. Some of these people had been involved in the geek community for decades, yet had never done anything like this.
Sometimes, being an innovating genius is nothing more than taking a commonly known idea from one place to a new place.